Daily Deal Superstore (DDS)
Daily Deal Superstore (www.dailydealsuperstore.com ) is a daily deal aggregation site that markets deals:
- From the major publishers such as Groupon, Living Social, KGB, Tippr, Buy With Me, etc
- From the main platform companies such as Analog Analytics and Nimble
- Directly from Adility
to a local database of users, who have the opportunity to buy a deal within a specific time limit. Deals can have minimum and/or maximum purchase requirements and can be purchased directly or as a gift for others.
The big difference between this site and the other publishers sites is that users can now choose not only the cities that they are interested in receiving deals from, but also specifically the interests that they have. A user may live in Atlanta, and want deals about restaurants, wine bars and entertainment. In addition, the user may spend time in New York where they require hotel deals and restaurants only.
A focused daily e-mail is then sent out to the users with deals that they want in the cities of their choice. Users will either be registered to receive the deal e-mail or be opted in via our database partner. This database of 110 million users is segmented by city, so we market to 110 million users every day.
We are launching Daily Deal Superstore into 600 cities worldwide. The city pages will combine relevant background content about the city, together with aggregated deals from the main players and publishers. This will allow us to optimise each city based on city and deal content.
The process is straightforward. We aggregate the deals. We promote them to the registered users on our system as well as via the city segmented data with our data partner. Any user who wants to buy, clicks the deal and, after registering with DDS, is directed to the relevant provider. DDS is paid on the value of the deal.
User Marketing Acquiring a customer
We aim to continuously increase our user database using cost effective methods. These include:
- Facebook PPC ads
- Google Ad Sense
- Online PR and Offline PR
- Customer referrals
- Facebook connect viral sharing
- Twitter Feeds